How to fully audit your WordPress site from a useabiliy, searchability, and profitability standpoint. I will explain how I conduct and present an audit on any site from blog to major international company sites. Then using that, I will bridge the gap on how you can help educate and ultimately sell current and potential clients. They can walk away with an executable plan, but more often than not, you have built such a trust through education, that you can often be tasked with executing that plan.
User level: Intermediate user, Advanced user
Prerequisites: Individuals will want to have a basic on page familiarity with meta information like titles, headings, keywords, and alt tags, but for the most part, this can be geared for anyone from near beginner to advanced.
